J.D. Power Names KIA Soul and Sportage Best in Their Segments for Initial Quality

Big news for KIA drivers and SUV lovers: the 2016 KIA Soul and Sportage were both ranked highest in their segments for Initial Quality by J.D. Power and Associates!

For the second year in a row, the KIA Soul has topped the Initial Quality Study in the 2016 KIA Soul in Memphis, TNCompact Multi-Purpose Vehicle segment. This year, the Soul beat out tough competition like the Ford C-Max and Toyota Prius v with just 72 problems per 100 vehicles. Similarly, the Sportage edged out the Hyundai Tucson and Buick Encore with just 85 problems per 100 vehicles, improving significantly in the Infotainment and Navigation areas.

As if that were not good enough news, KIA’s entire vehicle line leads all other brands in initial quality with an average of just 83 problems per 100 vehicles. That means you’re making a safe bet when you choose a Forte, Rio or Sorento as well!

2016 KIA Sportage SUV in Memphis, TNFor 30 years, the U.S. Initial Quality Study has been conducted by J.D. Power to evaluate problems new vehicle owners experience with their vehicles during the first 90 days of ownership. Each vehicle graded in the study is granted a score based on its reported consumer problems for every 100 vehicles tested. The study is designed to give new car shoppers an idea of how well-loved a brand new car is and inform potential buyers which cars are likely to impress in the areas of design, performance, comfort and ease of technology.

Want to experience the award-winning Soul and Sportage for yourself? Stop by Gossett KIA today to get behind the wheel of one of these great SUVs! Our friendly staff is happy to help you find the right car to fit your needs. You can also brose our used and Certified Pre-Owned cars for more great vehicles in a variety of makes and models near Millington, Cordova, Bartlett and Memphis, TN!

Kia Safety Technologies Win Top Safety Pick Plus on New Sportage

Kia is raking in the awards, including the prestigious safety award from the Insurance Institute for Highway Safety (IIHS). In fact, the 2017 Kia Sportage recently received the Top Safety Pick+ award, demonstrating that this model is among the safest on the highway.

2016 Kia Sportage

2016 Kia Sportage

This rating reflects top scores in each of the five crashworthiness tests, including driver assist technologies which aid in preventing crashes. According to the automaker, Kia safety technologies include features like Autonomous Emergency Braking (AEB), Lane Departure Warning System (LDWS), Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and Bi-HID headlights with Dynamic Bending Light (DBL) technology, high-beam assist (HBA), and front and rear parking assist.

“The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick Plus designation is a significant achievement,” said Orth Hedrick, vice president of product planning for Kia.  “We are especially proud to have our all-new Sportage earn that TSP+ rating in light of IIHS’ new, more challenging standards, validating the efforts of our engineers and the priority we place on safety.”

The Sportage is available with all the latest technologies, as well as an intelligent design. The body is rigid, and it has been carefully engineered to protect passengers in the event of a crash. The new Sportage is ideal for families and drivers who always make safety a top priority.

Kia Shows Off 2017 Sportage Exterior

2016 Kia Sportage

Current Kia Sportage Available at Gossett Kia

Kia recently unveiled the first official images of the 2017 Sportage exterior. The compact SUV is entering its fourth generation and is slated to make its world debut at the Frankfurt International Motor Show in mid-September.

The new Sportage was designed with modern fighter jets in mind, and that source of inspiration shines through in the car’s slick lines and smooth angles. From the side, the Sportage looks very similar to previous models, but the angular headlights, wrap-around LED taillights, and tiger-nose grille all lend the SUV a more aggressive edge. Its wider nose and sleek, horizontal shapes aim to give the Sportage exterior a more stable stance.

The 2017 Sportage exterior was designed by Kia’s European studio in Frankfurt, Germany, though the team drew input from the company’s design studios in Korea and California. They worked together seamlessly to create a sportier, more muscular SUV while still retaining the Sportage’s overall shape and Kia’s signature look.