J.D. Power Names KIA Soul and Sportage Best in Their Segments for Initial Quality

Big news for KIA drivers and SUV lovers: the 2016 KIA Soul and Sportage were both ranked highest in their segments for Initial Quality by J.D. Power and Associates!

For the second year in a row, the KIA Soul has topped the Initial Quality Study in the 2016 KIA Soul in Memphis, TNCompact Multi-Purpose Vehicle segment. This year, the Soul beat out tough competition like the Ford C-Max and Toyota Prius v with just 72 problems per 100 vehicles. Similarly, the Sportage edged out the Hyundai Tucson and Buick Encore with just 85 problems per 100 vehicles, improving significantly in the Infotainment and Navigation areas.

As if that were not good enough news, KIA’s entire vehicle line leads all other brands in initial quality with an average of just 83 problems per 100 vehicles. That means you’re making a safe bet when you choose a Forte, Rio or Sorento as well!

2016 KIA Sportage SUV in Memphis, TNFor 30 years, the U.S. Initial Quality Study has been conducted by J.D. Power to evaluate problems new vehicle owners experience with their vehicles during the first 90 days of ownership. Each vehicle graded in the study is granted a score based on its reported consumer problems for every 100 vehicles tested. The study is designed to give new car shoppers an idea of how well-loved a brand new car is and inform potential buyers which cars are likely to impress in the areas of design, performance, comfort and ease of technology.

Want to experience the award-winning Soul and Sportage for yourself? Stop by Gossett KIA today to get behind the wheel of one of these great SUVs! Our friendly staff is happy to help you find the right car to fit your needs. You can also brose our used and Certified Pre-Owned cars for more great vehicles in a variety of makes and models near Millington, Cordova, Bartlett and Memphis, TN!