Kia Safety Technologies Win Top Safety Pick Plus on New Sportage

Kia is raking in the awards, including the prestigious safety award from the Insurance Institute for Highway Safety (IIHS). In fact, the 2017 Kia Sportage recently received the Top Safety Pick+ award, demonstrating that this model is among the safest on the highway.

2016 Kia Sportage

2016 Kia Sportage

This rating reflects top scores in each of the five crashworthiness tests, including driver assist technologies which aid in preventing crashes. According to the automaker, Kia safety technologies include features like Autonomous Emergency Braking (AEB), Lane Departure Warning System (LDWS), Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and Bi-HID headlights with Dynamic Bending Light (DBL) technology, high-beam assist (HBA), and front and rear parking assist.

“The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick Plus designation is a significant achievement,” said Orth Hedrick, vice president of product planning for Kia.  “We are especially proud to have our all-new Sportage earn that TSP+ rating in light of IIHS’ new, more challenging standards, validating the efforts of our engineers and the priority we place on safety.”

The Sportage is available with all the latest technologies, as well as an intelligent design. The body is rigid, and it has been carefully engineered to protect passengers in the event of a crash. The new Sportage is ideal for families and drivers who always make safety a top priority.

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