2016 Kia Sorento
Football is finally back, and Kia couldn’t be more excited. Partnering with NBC’s Sunday Night Football, Kia has started a new marketing campaign for the Sorento CUV. This football season is bound to be unlike anything ever before.
According to Kia, the Kia and Sunday Night Football partnership means there will be three new ad spots right away. These include “Participation,” “Great Game,” and “Pants.” Celebrating the qualities of the Sorento than make it great for hauling football gear, driving to games, and tailgating, this ad campaign couldn’t be more about the game.
“Sunday Night Football attracts the largest primetime audience and provides an excellent opportunity to connect with football fans and showcase the premium utility experience of Kia’s largest and most capable CUV ever,” said Tim Chaney, vice president of marketing communications, KMA.
These ads are made by David&Goliath, Kia’s advertising agency. Sorento spots will be appearing now, and last throughout the season.
Kia’s June sales numbers have officially been released and the automaker broke another record! Coming off a strong month in May where Kia set an all-time monthly sales record, June sales maintained the momentum and set another monthly record. In addition, Kia recorded the best-ever sales for the first half of the year in the company’s history.
June sales were individually led by the Kia Soul and Optima, and in total, Kia notched 54,137 units sold. Overall, Kia year-date sales are up 4.6%.
Current Kia Optima Available at Gossett Kia!
Michael Sprague, Chief Operating Officers and EVP of Kia Motors America, said, Customers continue to turn to Kia in increasing numbers for our world-class design, technology, value and, of course, our quality, which was recently reaffirmed in J.D. Power’s annual Initial Quality Study in which Kia finished second overall and first among non-premium brands.”
Kia continues to see tremendous success and we couldn’t be happier to be a part of that! Visit us at Gossett Kia Covington Pike to check out all of the new and award-winning models in Kia’s lineup.